Our Projects

influencer content for united international pictures
2022 year-round Campaign

KOL for United International Pictures

We have been working with United International Pictures (UIP) for the past few years and were quite ready to receive a brief when the country reopened from lockdown.

We deployed Key Opinion Leaders (KOLs) to promote movies such as The Bad Guys, The Lost City, Top Gun: Maverick, and Jurassic World Dominion to entice people back to the cinema.

The KOL deployment was also extended to support a series of OOH boards and a mall exhibition.

Our primary focus was on Instagram, with TikTok as a secondary platform. This effort resulted in 2.5 million views with 120k interactions.
influencer content created for mobile legends (moonton)
2023 Campaign

KOL for Mobile Legends: Bang Bang

Moonton enlisted our team to generate social media buzz for an upcoming Mobile Legends meta update. The goal was to create a broad impact on both Instagram and TikTok, initiating, guiding, and sustaining the hype to attract new and returning players.

We engaged several Key Opinion Leaders (KOLs), carefully curated their content direction, and staggered the posts over two weeks with two new hashtags, #GGboraktepi and #GGjomNEXT.

First month, we had achieved over 10 million views with over 600k interactions. Along with the client's social management, the campaign encouraged thousands of UGCs, resulting in over 249 million views.
Pacific Senior Living billboard at night
2023 Campaign

OOH, Website, WhatsApp For PSL

Pacific Senior Living (PSL) is a new premium senior living residence preparing to establish its presence in Selangor. To initiate awareness that drives inquiries, our team collaborated with PSL and other agencies to fortify the brand launch.

We designed, wireframed, and developed the website. Additionally, we arranged suitable board placements in Klang and organized the WhatsApp catalogue to guide prospective customers and handle incoming inquiries.

In terms of performance, for the first month, our boards garnered views from 8 million passing vehicles, resulting in 1,000 organic page visits, 40 WhatsApp inquiries, and 60 website leads.

Steps Materialise Reality
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